About us:

Why should your business with remarkable products or services face so many growth challenges in a globally accessible market?

That’s the core question that led us to start Foundations Consulting.

We’ll show you how!

Guiding Principles

  • For no Sales Rep or Leader to be made redundant ever again.

    We seek to lay the groundwork and build a business foundation that makes teams, processes, and sales seamless.

    Our experience and results working with multitudinous industries ensure that there is never a reason to.

  • We envision Foundations Consulting as the ultimate resource to break down the barriers hindering growth and carve a bright future that consistently brings the results you seek.

    Partnering with us to set strategies, create a sales playbook, and set a shared vision for your team is guaranteed success.

  • We operate Foundations Consulting on three values - adaptiveness, clarity, and holism.

    We create strategies that adapt to your team and how you do business to make processes straightforward. I aim to bring clarity to the entire operations to revitalize your products and services and take a holistic approach that benefits all aspects of your company.

Meet Ari, a specialst in scaling Account Executives (AEs) and Business Development Representatives (BDRs) through expert training and mentorship. With his proven methods, he can transform your underperforming team members into top-performing assets. Let Ari help you take your sales department to new heights. Ari has worked alongside HR Tech startups such as Dialogue, Workopolis and McLean and Company scaling their BDR and AE efforts.

About Me
I have a beautiful wife Debbie who is a teacher. She gave me two incredible boys Jayce and Ethan. In my spare time I love playing the guitar, cooking up a gourmet meal and going to the gym 6 days a week. At heart I’m a huge nerd since I was a kid loving Marvel, D&D and Magic the Gathering.

Meet Zac, a seasoned expert in organizational development for revenue teams going to market, or looking to increase GTM efficiency and conversion. With his extensive experience scaling hyper-growth startups like Vena Solutions, SecondCloset (GoBolt), and Stratejm, he understands the unique challenges that come with building and nurturing successful sales reps, leaders and organizations.

About Me
I am an athlete, and an engineer, at heart - making constant learning and performance the things I have continued to value the most in my life. These values naturally enabled me to be a high-performing sales rep, and business leader, across the most technical industries in tech; and amongst some of the heaviest competition in North America.

Meet Elliot, he has a consultative approach to selling that challenges conventional thinking and provides organizations with fresh perspectives on achieving objectives. His prior success has been hinged on his ability to build structure in uncertain environments and devising playbooks that lead to repeatable success. With his extensive experience supporting growth at various early-stage start-ups, he has helped businesses go-to-market and identify key growth opportunities.

About Me
As a lover of nature, live music, and golf, I relish the beauty of the great outdoors. When it's time to unplug, I can be found exploring new trails, fine-tuning the golf swing or taking in a live show. Life is about balance, and for me, that means enjoying both the tranquility of nature and the thrill of new challenges.